A/B test
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What does it mean?
An A/B test is an experimental approach to comparing two versions of an intervention. Random assignment and a predefined outcome measure strengthen the comparison.
Think through an example.
An everyday example
Randomly assign users to two groups, show them different registration pages during the same period and compare registration rates.
Test your understanding.
True or false?
Measuring group A and group B in different months guarantees a fair comparison.
Make the next connection
Explore related concepts to deepen your understanding.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Nielsen Norman Group Source in EnglishA/B Testing 101