In-depth interview
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What does it mean?
An in-depth interview uses open-ended questions to explore a person’s experiences and interpretations. It typically follows a flexible interview guide.
Think through an example.
An everyday example
Asking someone who stopped using a banking app to “Tell me about the last time you used it” provides a different kind of insight from a satisfaction score.
Test your understanding.
True or false?
The frequency of a theme in ten interviews directly estimates its population prevalence.
Make the next connection
Explore related concepts to deepen your understanding.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Nielsen Norman Group Source in EnglishUser Interviews 101