Focus group
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What does it mean?
A focus group is a qualitative group discussion guided by a moderator. Responses to other participants’ ideas are also part of the data.
Think through an example.
An everyday example
Six students discuss library experiences. One mentions power sockets, prompting others to describe different study routines.
Test your understanding.
True or false?
The majority view in a focus group proves the population’s majority view.
Make the next connection
Explore related concepts to deepen your understanding.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Nielsen Norman Group Source in EnglishFocus Groups 101