Social desirability
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What does it mean?
Social desirability bias occurs when people give responses they see as more socially acceptable. It can affect self-reports, particularly on sensitive topics.
Think through an example.
An everyday example
When asked how often they read books, a respondent may report a higher frequency than their actual habit.
Test your understanding.
True or false?
Anonymous surveys always eliminate social desirability bias completely.
Make the next connection
Explore related concepts to deepen your understanding.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Pew Research Center Source in EnglishWriting Survey Questions