Thematic analysis
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What does it mean?
Thematic analysis identifies and interprets patterns of meaning in qualitative data relevant to a research question. It involves familiarization, coding and developing themes.
Think through an example.
An everyday example
In travel interviews, codes such as “delays” and “uncertain transfers” could inform a theme of “losing control over the daily schedule”.
Test your understanding.
True or false?
The most frequent word is always the most important theme.
Make the next connection
Explore related concepts to deepen your understanding.
Put this knowledge into practice.
Practice with short steps in related tools, then test yourself.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Virginia Braun & Victoria Clarke Source in EnglishUnderstanding TA
- Virginia Braun & Victoria Clarke Source in EnglishDoing Reflexive TA