Leading question
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What does it mean?
A leading question uses wording or assumptions that encourage a particular answer. Neutral, clear questions addressing one topic help obtain more reliable responses.
Think through an example.
An everyday example
Instead of “How much did you enjoy our excellent new app?”, ask “What is your overall assessment of the app?”
Test your understanding.
True or false?
Positive adjectives in a question can influence responses.
Make the next connection
Explore related concepts to deepen your understanding.
Sources and further reading
Explore the foundations and methodological details in these resources. Examples on this page were created for illustration.
- Pew Research Center Source in EnglishWriting Survey Questions